SoFly: JetBlue's Social Media World
It's no surprise that JetBlue has a strong social media presence, part of its target demographic is younger customers. JetBlue has been able to muster a really great tie-in between the customer experience and the company culture through the SoFly program. SoFly acts as a place where JetBlue can share random information, from their service awards to their plane tail designs to interesting statistics. It's also made of customers' social media contributions from destinations, airports, and experiences. These come in the form of tips, Instragrams, and recommendations for food, amenities, and hotels.
This presents an unprecedented opportunity for customers to truly interact and have an ongoing conversation with an airline. Choice submissions that use such hashtags as #sofly or #jetblue get placed on the SoFly page where they can be seen by everyone. It's a great opportunity to increase your social media account's traffic and just plain cool. It's dynamic, responsive, and customer driven. These are then available to share again on Facebook, re-tweet on Twitter, etc.
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| An example of an Instragram picture added to SoFly. |
At its core, SoFly is an aggregation of all JetBlue social media onto the main website. It's not a revolutionary idea, but goes a long way to truly tie together the experience of planning, traveling, and booking budget flights with JetBlue. No other airline has deployed as sleek, functional, and enjoyable social media experience in this way. SoFly allows customers to be proud of JetBlue and for JetBlue to show off how great of a company they are as well. It'll be interesting to see how this evolves over time and if any other cheap airlines, let alone the big players, adopt a similar program in the future. This is a great first step in improving the chasm that has developed over the year between an airline and its customers having a natural and satisfying dialogue.
